AutoAlert Acquires MotoFuze, A Customer Experience Management Specialist

AutoAlert, a leading data mining and trade-cycle management platform, has acquired MotoFuze LLC, the automotive industry's first Customer Experience Management (CEM) platform. Financial terms of the deal were not disclosed.

MotoFuze will be transitioned to a fully integrated product of AutoAlert, it's CEO Mike Dullea and Co-founder Tom Walls will be appointed as AutoAlert's Chief Sales and Marketing Officer and Chief Technology Officer. The newly combined organization will maintain its offices in Irvine, California and Kansas City.

Brian Skutta, CEO of AutoAlert, said in a statement: "Dealerships are increasingly looking to improve their online engagement with consumers by leveraging data from multiple channels, and MotoFuze quickly proved itself as the best technology solution available today", and also added: "We saw first-hand that MotoFuze's CEM made AutoAlert's dealer solution even more powerful, and that can only grow when we are working as one organization."

Mike Dullea, CEO of MotoFuze, said in a statement: "Early reports from dealers using MotoFuze alongside AutoAlert indicated that the combined solution was on track to account for as much as 20 percent of annual sales", also added that: "Auto dealers are only scratching the surface of how integrating detailed customer data can impact sales, and it is very exciting to now become part of AutoAlert to deliver next-level marketing intelligence."

Founded in 2013, MotoFuze L.L.C., is a division of FuzeCast that has been  revolutionizing how automotive dealers find, engage and market to consumers and engage brand advocates with the industry's first Customer Experience Management (CEM) system. MotoFuze’s cutting-edge Customer Experience Management (CEM) provides dealers with the ability to receive, assess, and utilize relevant, real-time data in automation of sales and marketing efforts. MotoFuze’s suite of products includes social media campaigns, content management, and predictive analytics. 

Founded in 2002 and based in Irvine, California, , AutoAlert is the automotive industry's leading data mining and trade-cycle management platform. It pioneered the equity-mining campaign and a new client engagement methodology through innovative software, marketing and training solutions. 

Image credit: AutoAlert