Cloudability Acquires Data Visualization Startup DataHero

Cloudability, a startup that helps companies manage and optimize their cloud spending, has acquired DataHero, a startup with an easy-to-use data-visualization service. Financial terms of the deal were not disclosed.

This is an interesting deal because both cloud software startups emerged at around the same time but have been operating in different market segments, Cloudability targeted the monitoring of shared public cloud resources from Amazon Web Service, while DataHero focused on the use of popular subscription applications from SaaS vendors like Salesforce and Zendesk.  

Founded in 2011 and based in San Francisco, California, DataHero  is a data visualization specialist that aggregates and analyzes data about how customer use Salesforce.com, ZenDesk, Office365 and other subscription software services. Before the deal, the company has raised more than $10 million in venture funding, including the $6.1 million round announced last May 2015. DataHero’s investors include Foundry Group (also a Cloudability investor), Neu Venture Capital, Dave Kellogg, and Tasso Argyros. 

Following the deal, nearly all of DataHero’s employees will join the Portland-based Cloudability. But DataHero CEO Ed Miller is not joining Cloudability, nor will the startup’s chief financial officer, vice president of engineering, or vice president of marketing. 

Founded in 2011 and based in Portland, Oregon, Cloudability is the first financial management tool for monitoring and analyzing every cloud usage and expenses across any organization. The company brings transparency to how and where organizations spend their money on cloud resources, giving them the power and ability to reap the most value from cloud usage possible. Since its founding in 2011, Cloudability has only raised under $16 million from investors. Cloudability has a number of significant acquisitions, which include CloudVertical, RipFog, and Attribo. 

Image credit: Cloudability