Oracle Acquires Web-Tracking Technology Firm AddThis To Enhance Its Marketing Capabilities

Oracle this week has acquired AddThis, a company best known for a share bar that connects social media outlets to web publishers and blog owners. Financial terms of the deal were not disclosed, but Techcrunch reported that the deal went between $100 million and $200 million.

The database giant said that AddThis will round out its data cloud. AddThis says that it currently covers activity data for 1.9 billion monthly unique visitors and over 15 million websites.

Founded in 2004 and based in Vienna,Virginia, AddThis is a media web-tracking technology firm. The company provides a social bookmarking service that can be integrated into a website or blog with the use of a web widget. Before the deal, the company has raised over $58 million in venture capital. Backers include Intitutional Venture Partners, New Enterprise Associates, Novak Biddle Venture Partners, Rho Ventures, angel investors Steve Case, Ron Conway and Ted Leonsis.

Oracle said that Data Cloud is one of its fastest growing services in the market today. The goal is to gain AddThis' data and expertise to enhance Oracle's marketing efforts and market reach. 

Founded in 1977 and headquartered in Redwood City, California, Oracle Corporation is an American global technology company that specializes in developing and marketing enterprise hardware systems and enterprise software systems. Oracle is the second-largest software company in the world (in terms of revenue). Founded by Larry Ellison, Bob Miner and Ed Oates, Oracle also develops and builds tools for database development and systems of middle-tier software, enterprise resource planning software (ERP), customer relationship management software (CRM) and supply chain management software (SCM).

Image credit: SightCall