The CODEW: Digital Advertising

IBM Acquires Leading Digital Creative Agency Resource/Ammirati To Address Growing Client Demand

Erwin Castro February 04, 2016

The deal supports IBM's goal of helping its clients in creating transformative brand experiences. Image credit: Fast Company IBM is on...

IBM Acquires Leading Digital Creative Agency Resource/Ammirati To Address Growing Client Demand

Reviewed by Erwin Castro on February 04, 2016 Rating: 5

Digilant Acquires DeltaX's Dynamic Creative Optimization Technology

Erwin Castro January 30, 2016

The deal will add new technology and capabilities to Digilant's suite of programmatic technoloy Image credit: Adobe Digilant , an ispDig...

Digilant Acquires DeltaX's Dynamic Creative Optimization Technology

Reviewed by Erwin Castro on January 30, 2016 Rating: 5

Leaderboard: Companies acquired by tech giants in the last 5 years

Microsoft: Acquired at least 15 companies between 2019-2024. The total spending on acquisitions during this period exceeds $30 billion.

Google: Acquired 33 companies between 2019 and 2024. Total acquisition costs are estimated to be in the range of $10-15 billion.

Apple: Known for its strategy of smaller acquisitions, Apple made over 20 acquisitions from 2019 to 2024. Reports said around $2 billion spent during this period.

IBM: From 2019 to 2024, IBM acquired about 15 companies. The total value of IBM’s acquisitions is estimated at around $36 billion for this period.

Oracle: Oracle has acquired over 10 companies during 2019-2024. Total spending on acquisitions is estimated at around $30 billion.

Meta Platforms (formerly Facebook): Between 2019 and 2024, Meta acquired around 10 companies. Spending on acquisitions is estimated to be around $4-5 billion.

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IBM Acquires Leading Digital Creative Agency Resource/Ammirati To Address Growing Client Demand

Digilant Acquires DeltaX's Dynamic Creative Optimization Technology

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Leaderboard: Companies acquired by tech giants in the last 5 years

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