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Oracle Acquires Web-Tracking Technology Firm AddThis To Enhance Its Marketing Capabilities

Erwin Castro January 08, 2016

Oracle this week has acquired AddThis , a company best known for a share bar that connects social media outlets to web publishers and blog o...

Oracle Acquires Web-Tracking Technology Firm AddThis To Enhance Its Marketing Capabilities

Reviewed by Erwin Castro on January 08, 2016 Rating: 5

Leaderboard: Companies acquired by tech giants in the last 5 years

Microsoft: Acquired at least 15 companies between 2019-2024. The total spending on acquisitions during this period exceeds $30 billion.

Google: Acquired 33 companies between 2019 and 2024. Total acquisition costs are estimated to be in the range of $10-15 billion.

Apple: Known for its strategy of smaller acquisitions, Apple made over 20 acquisitions from 2019 to 2024. Reports said around $2 billion spent during this period.

IBM: From 2019 to 2024, IBM acquired about 15 companies. The total value of IBM’s acquisitions is estimated at around $36 billion for this period.

Oracle: Oracle has acquired over 10 companies during 2019-2024. Total spending on acquisitions is estimated at around $30 billion.

Meta Platforms (formerly Facebook): Between 2019 and 2024, Meta acquired around 10 companies. Spending on acquisitions is estimated to be around $4-5 billion.

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Oracle Acquires Web-Tracking Technology Firm AddThis To Enhance Its Marketing Capabilities

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Leaderboard: Companies acquired by tech giants in the last 5 years

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